5 Myths About Ecommerce Debunked

• 14 Jun, 2021
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                                    5 Myths About Ecommerce Debunked

It is common knowledge that the current industrial revolution built on digital technology has transformed the world in no small measure. It hasn’t been long since the world got introduced to mobile phones and few years down the line, it's amazing what we can do on our phones. Who would have thought mobile phones could stop us from going to actual markets and stores to buy things? Now with just a few clicks on our mobile phones and we get the products we want to buy.

In comparison to physical stores, eCommerce has its own unique challenges. Despite the fact that consumers are increasingly shopping online, some might still prefer to rather walk into a store and see the item they want to buy in person. This is a significant challenge for eCommerce marketers; they must create a warm, personal experience that will outweigh any desire to make a purchase in a physical store.

Due to society's reliance on technology, there are high hopes that every single issue will be met, so the urgency is on to simultaneously teach, impress, and stimulate a purchase. Consumers have an almost infinite number of options to choose from, so once you have their attention, you must capitalize on it. They'll easily find another vendor if you don't.

Ecommerce is a developing industry, and there are still many myths about what marketing entails in this field. Let's take a look at five eCommerce marketing myths:

1.      People will buy from you if you have fantastic products.

Reality: Though, it is true that great products are critical to every company's success, but they aren't the only one. Although having quality products that create distinction is crucial, there's no assurance that your prospective clients would want to buy from you, if you can't properly form relationships with them and gain their trust.

Consumers complain that eCommerce lacks a personalized experience, one that makes them feel like they're shopping at a store while still allowing them to purchase in their pajamas. Take the time to learn everything you can about your target demographic and the type of buying experience they want. Do they want to be able to communicate with a personal stylist over the internet? Are they looking for coupons or discounts?

Knowing what your customers want is no easy challenge, but if you pay attention to the well enough and listen to what they have to say, you should be able to stand out in a crowded marketplace.

2.      Cheap prices promote online sales

Regardless of the size of your company, you should never try to entice customers by just offering low rates. This is a fairly antiquated selling strategy. Of course, you want to offer competitive prices, and the average consumer is always looking for methods to save money while getting more. Other criteria, such as your company's legitimacy, shopping experience, customer service, brand popularity, and appealing storefront, all play a role in determining the final consumer decision.

Furthermore, low-cost items are frequently linked with bad quality, and most customers see them as wastages. To put it another way, pricing isn't always the most important factor in generating online purchases. Why not offer reward programs, free delivery, coupons, and first-class service quality instead of low prices? Consider strategies to make your products more appealing and interesting.

3.      All you need is just a good website

Do not be fooled by this misunderstanding. A website is not the only strategy your company needs. You'll need more than just stocked databases, shopping carts, and payment methods to start enjoying online sales. The truth is that a website is merely one component of a larger business strategy. For your organization to survive in today's competitive marketplaces, this instrument must be used in conjunction with other strategies.

It is not difficult to create and manage an e-commerce website, but the most crucial step is to assess the latest trends as well as potential hazards. You must also comprehend consumer behavior, as well as what motivates them, and choose the most effective promoting techniques. As you can see, there are numerous factors that must be considered in order for an online business to be successful.

4.      Traffic on your site will come in automatically

There's a popular assumption that if you have a well-designed website with amazing products, people will flock to your site in droves. If only it were that easy! People aren't going to find your website on their own; you'll have to put in some effort, and Search Engine Optimization is a big skill to consider. Concentrate on creating a list of keywords that best describe your company's mission, and then designing a website that effectively incorporates and reflects these terms. Create thought-provoking content that educates consumers, and you should score well in search results as a result of these factors.

The benefit of Search Engine Optimization is that no one can buy their way to the top of the search results. No one can buy their way to the top of Google, and businesses can't pack their websites with keywords to boost their rankings. It all boils down to having a good website with interesting information that is valuable to customers. Social networking, pay-per-click ads, and email marketing are all other options for increasing online traffic.

5.      Revenue is the only performance metric to consider

Profits and sales are obviously important, but they don't always reflect the overall health of your company. Even if your online campaign is successful, you may still have low returns. You can't know if your marketing approach failed or whether your website needs a boost until you define moderate KPIs and targets. When social media marketing strategies fail to generate sales, business owners are understandably dissatisfied.

No marketing strategy works effortlessly; you must take risks and wait to see what works best. Your brand equity cannot be determined just by the amount of money you make. The best advice you can get is to have an end goal in mind for each technique and figure out how to quantify it. Use engagement metrics to evaluate the success of your public relations, content strategy, and social media marketing, for example. Every channel necessitates its own metric, which will aid you in making better judgments.